Kara Siegert

Digital Designer Designer

Hi, my name is Kara Siegert and I'm a Maryland-based Creative Digital Designer.

From concept to design, development to management, I build brand identities both visually and digitally. I strive to create an interactive media experience that is equally strategic as it is dynamic.

16+YEARS

Design Experience

I create compelling brand experiences that come to life across web, print, digital, and physical platforms.

15

Digital Design

I've been creating brand identities for over 15 years.

10

Web Design

I've been creating brand identities for over 15 years.

10

Graphic Design

I've been creating brand identities for over 15 years.

7

UX Design

I've been creating brand identities for over 15 years.

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What I do.

I create compelling brand experiences that come to life across web, print, digital, and physical platforms.

From digital projects to physical products, I build brands across both web and print platforms.

Check out my skills and the tools I use to sharpen them

Branding Graphic Design

I create impactful visual brand identity to communicate brand messages across print and digital media.

award_star Brand Identity
draw Illustration
brand_family Typography
vrpano Visual Media
Logo DesignStyle GuidesIcon DesignTypeface DesignUI DesignDesign TemplatesVector IllustrationSVGsPRODUCT DESIGNMOCKUPSinfographicsPRODUCT DESIGN

Applications

Other Apps & Programs

Adobe Express
Adobe Color
Adobe Express
Canva
Canva

Web Development & Front-End Design

I design and build engaging, user-friendly web interfaces that enhance brand experiences across all devices.

web Front-End Design
important_devices Responsive Design
code_blocks HTML/CSS
dns Hosting/Management
WEB DESIGNLanding PagesWEB DevelopmentHTML/CSS/JSForm DesignResponsive DesignPHPWEB HOSTINGACCESSIBILITYCMS/CRM PLATFORMSWORDPRESSMICROSITESecommerce platformsTHEME INTEGRATION

Applications

Other Apps & Platforms

Multimedia Digital Design

I create engaging digital experiences that blend design, animation, and user interaction for web-based formats.

dashboard_2 Digital Display Ads
mail HTML Emails
mobile_layout Social Media Design
gallery_thumbnail Web Asset ProductionWeb Assets
Banner Ad CampaignsRich Media AdsHTML EmailsEmail MarketingDigital CampaignsSocial PostsWeb TemplatesINTERSTITIALSMobile DesignANIMATED GIFSWEB ASSET PRODUCTION

Applications

Other Apps & Platforms

UI/IA UX Design

I design intuitive, user-centered interfaces that enhance engagement and usability across digital platforms.

flowsheet UX/UI Design
conversion_path Interactive PrototypesPrototyping
design_services WebDesign Systems
flowchart Wireframes
ux/ui designwireframesInteractive PrototypesUX STRATEGYfunctional specsprocess flowssite mapsWeb TemplatesQA TestingUX Journey Mappinginformation architecture

Applications

Other Apps & Software

Physical/Print Product Design

I design, produce, and assemble visually compelling materials that communicate brand identity across physical formats.

photo_album Print Media
precision_manufacturing Physical Production
apparel Print Application
security_keyDigital Fabrication
print designEVENT displaysproduct designlaser cuttingCNC MILLINGPACKAGE DESIGNlayered signsGRAPHIC APPARELPREPRESSPRINT MECHANICALSSCREEN PRINTINGDTF/HTV

Applications

Other Tools & Software

Creative Certification
Google Ads Display Certification
Display & Video 360 Certification
Webflow 101 Certification
SharpSpring Marketing Automation Essentials
Google Web Designer Basics
Google Studio Basics
Google Ads Video Certification
Google Conversion Optimization Certification

What I've made.

I build brand experiences—digital, physical, visual, and everything in between. Here is a small sample of agency and personal work that I've done throughout my professional career.

Butterball Email Templates

HTML EMAILSRESPONSIVE/MOBILE DESIGNIMAGE TEMPLATESDARK MODE TESTING
Role: Digital Designer [Lead]

Campbell's Retail Email Templates

HTML EMAILSRESPONSIVE/MOBILE DESIGNASSET OPTIMIZATIONIMAGE TEMPLATES
Role: Digital Designer [Lead]

Campbell's Foodservice Emails

HTML EMAILSRESPONSIVE DESIGNASSET OPTIMIZATIONEMAIL MARKETING
Role: Digital Designer, Email Developer

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]
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U.S. Sugar

Designed a mobile-optimized website for U.S. Sugar. Created a web design system, component library, and multi-media assets.

WEB DESIGNINTERACTIVE PROTOTYPESWIREFRAMESWEB DESIGN SYSTEMS
Role: Digital Web Designer [Lead]

Maryland Horse Park System

Designed a new website for the Maryland Horse Park System, utilizing the Webflow platform and template customization.

WEB DESIGNINTERACTIVE PROTOYPESWEBFLOWWEB ASSET PRODUCTION
Role: Digital Web Designer [Lead]

Michael Foods

Designed campaign landing page, banner ads, and email for Michael Foods Simply Potatoes® Refrigerated Mashed Potatoes.

WEB DESIGNINTERACTIVE PROTOTYPESRESPONSIVE DESIGNDIGITAL MEDIA
Role: Digital Web Designer [Lead]

Harford County Tourism

Redesigned the Harford County website, tailored to the CivicPlus CMS web platform for government agency websites.

WEB DESIGNINTERACTIVE PROTOTYPESWIREFRAMESWEB DESIGN SYSTEMS
Role: Digital Web Designer [Lead]

Baltimore County Tourism

Designed supplementary pages and updates to web content and for the Baltimore County website. This is an ongoing project.

WEB DESIGNINTERACTIVE PROTOTYPESRESPONSIVE DESIGNWEB ASSETS
Role: Digital Web Designer [Lead]

AFP advanced food products

Designed mobile-optimized landing page and banner ad [resizes] for AFP LLC's Custom Sauce Solutions digital campaign.

WEB DESIGNINTERACTIVE PROTOTYPESRESPONSIVE DESIGNLANDING PAGES
Role: Digital Web Designer [Lead]

Campbell's Foodservice

Designed and built landing pages and emails for integrated digital media campaigns on the Sharpspring CRM platform.

WEB DESIGNWEB DEVELOPMENTDIGITAL CAMPAIGNSHTML EMAILS
Role: Digital Designer, Front-End Developer

Perdue Chicken

Designed responsive product and promotional web pages for Perdue Chicken retail. Made updates to corporate site via Umbraco CMS.

WEB DESIGNFRONT-END DEVELOPMENTRESPONSIVE DESIGNWEB ASSET PRODUCTION
Role: Digital Designer

Cholula Hot Sauce

Designed and built a series of landing pages to promote sign up for the Cholula C&U Trial Program.
*Archived project

WEB DESIGNFRONT-END DEVELOPMENTWORDPRESS CMSWEB ASSET PRODUCTION
Role: Digital Production Designer

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Harford County Tourism

WEB DESIGNWIREFRAMESUX/UIINTERACTIVE PROTOTYPING
Role: Digital Web Designer [Lead]

Where I've been.

From worldwide to mid-size, I've worked for creative agencies, building brands on both a global and local for over a decade. I have been a at Marriner Marketing in Columbia, MD since 2018 and currently work there full-time as a Senior Digital Designer.

Towson University

UNDERGRADUATE

BS in Mass Communication Major in Mass Communication - Advertising Track Focus on product promotion services, branding and consumer product strategy.

BFA in Art + Design Major in Art + Design - Digital Art Concentration Media design in formats that emphasize interactivity, media-rich digital environments.

Towson University

POST-GRADUATE

Art + Design Post-Baccalaureate Certificate Interactive Media Design Certificate Program Graduate certificate for UX concepts, visual communication and interactive web media.

Athletic & Academic Achievements

BBDO Atlanta

Atlanta, GA

UX Strategy/Digital Production

  • Assisted the Director of UX and the digital production team with QA testing for mobile applications and interactive ads.
  • Documented usability, assessed user experience, and created functional specs, wireframes, and process flows for digital media applications and web-based experiences.

3

Dragonbridge, Inc.

Germantown, MD

Graphic/Digital Designer

  • Developed multilingual rich media banner campaigns and print advertisements for Fitzgerald Auto Mall car dealerships.
  • Designed logos, branding assets, and promotional marketing materials for local businesses, nonprofit organizations, and political campaigns in the greater Montgomery County area.

Marriner Marketing

Columbia, MD

Senior Digital Designer

  • Design and production of websites, campaign landing pages, responsive emails, and digital display advertisements.
  • Created templates and design systems for websites, landing pages, emails, display ads, social posts, and digital assets.
  • Content management of websites, including asset creation and optimization for online platforms.
  • Development of design systems and visual guidelines for digital elements, layouts, and components.
  • Design and documentation of interactive prototypes, wireframes, and UX for desktop and mobile experiences.

LAST UPDATED7.23.25

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